Content Creation Best Practices

A complete guide to creating high-quality, SEO-optimized content using Kalema's tools

Last updated 4 months ago

Content Creation Best Practices

Follow these best practices to create high-quality, SEO-optimized content that ranks well and engages your audience. This guide covers the entire workflow from preparation to publishing.

Before You Start

Set Up Your Workspace

Before creating content, configure your workspace settings for the best results:

  1. Go to Workspace Settings

  2. Fill in your Website URL

  3. Add your Editorial Policy (content guidelines)

Configure Brand Identity (Important for AI Images)

If you plan to use AI-generated images, set up your Visual Identity first:

  1. Upload your Company Logo

  2. Set your Primary Color (main brand color)

  3. Set your Secondary Color (accent color)

  4. Write your Brand Guidelines (voice, tone, messaging style)

Why this matters: When you enable AI image generation, Kalema uses your brand colors and guidelines to create images that match your brand identity. Without these settings, AI images may not align with your visual style.

Create Writing Style Profiles

Save time by creating Writing Style Profiles before starting:

  • Create Editor Writer profiles for new content

  • Define your tone, formality, formatting preferences, and custom instructions for each agent to clone your way of writing and thinking.

  • Select profiles as your Preferred Writer to auto-fill settings

Content Creation Workflow

Step 1: Keyword Research

Start with solid keyword research:

  • Use the SEO Keyword Research suggestion tool

  • Look for keywords with good search volume and manageable difficulty

  • Check your Analytics Low-Hanging Fruits for quick wins

  • Target keywords where you already rank on page 2

Step 2: Analyze Competitors

Before writing, understand what's ranking:

  • Use the SEO Checker to analyze top-ranking pages

  • Note their content structure and topics covered

  • Identify gaps you can fill with your content

Step 3: Create Your Article

Use either Blog or AutoBlog based on your needs:

Use Blog When

Use AutoBlog When

You want full control over each step

You need multiple articles quickly

Creating one article at a time

Scheduling content in advance

You want to review and edit at each stage

You have a consistent content style

Article Wizard Best Practices

Keyword Selection (Step 2)

  • Enter your primary keyword clearly

  • Add 3-5 secondary keywords for comprehensive coverage

  • Include long-tail variations

Content Outline (Step 4)

  • Review the AI-generated outline before proceeding

  • Add or remove sections as needed

  • Ensure logical flow from introduction to conclusion

AI Content Generation (Step 6)

  • Select a Preferred Writer for consistent style

  • Enable editorial policy if you have one and don’t forget to add it in your workspace setting

  • Choose appropriate Article Size based on topic complexity

  • Match Tone of Voice to your audience

  • Add Custom Instructions for specific requirements

Media Enhancement (Step 8)

For best AI-generated images:

  • Ensure your workspace has brand colors and guidelines set

  • Enable AI Image Generation for custom visuals

  • Set appropriate Number of Images (2-4 for most articles)

  • Enable Featured Image for CMS publishing

Alternative image sources:

  • Google Images: Finds relevant existing images

  • YouTube Videos: Embeds related videos

Internal Linking (Step 9)

  • Connect your content to existing pages on your site

  • Use descriptive anchor text

  • Link to 2-5 relevant internal pages

External Linking (Step 10)

  • Link to authoritative sources for credibility

  • Use the Google Search Operators for finding quality sources

  • Avoid linking to competitors when possible

Content Quality Checklist

Before publishing, verify:

  • ✓ Primary keyword appears in title, first paragraph, and headings

  • ✓ Content is comprehensive and answers user intent

  • ✓ Images have descriptive alt text

  • ✓ Internal and external links are relevant

  • ✓ Meta title is under 60 characters

  • ✓ Meta description is 150-160 characters

  • ✓ Content is easy to read with proper formatting

Publishing Best Practices

Scheduling

  • Choose optimal posting times for your audience

  • Select the correct Timezone for accurate scheduling

  • Space out articles to avoid content cannibalization

After Publishing

  1. Add the URL to Rank Tracking with "Kalema New" source

  2. Monitor performance in Kalema Impact

  3. Check rankings after 2-4 weeks

  4. Update content if rankings plateau

Pro Mode for Existing Content

Don't forget about existing content:

  • Use Pro Mode to optimize underperforming articles

  • Create Reformed Editor profiles for consistent optimization

  • Track optimized articles with "Kalema Optimized" source in Rank Tracking

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