Low-Hanging Fruits

Find quick-win SEO opportunities with keywords that are close to ranking well

Last updated 4 months ago

Low-Hanging Fruits

Low-Hanging Fruits are keywords that are almost ranking well but need a small push to reach the top. These represent your best opportunities for quick SEO wins.

What Are Low-Hanging Fruits?

These are keywords where:

  • You're ranking on page 2 (positions 11-20)

  • You have high impressions but low clicks

  • A small improvement could move you to page 1

Optimizing for these keywords often yields faster results than targeting new keywords from scratch.

Accessing Low-Hanging Fruits

  1. Go to Analytics

  2. Ensure Google Search Console is connected

  3. Click the Low-Hanging Fruits tab

Sub-Tabs

Ranking (Page 2)

Keywords where you rank on page 2 of search results. These are closest to reaching page 1.

Quick Wins

Keywords with high impressions but low CTR, suggesting your title or description could be improved.

Position Filters

Filter by ranking position:

  • 2nd Page: Positions 11-20

  • 7-12: Bottom of page 1 to top of page 2

  • 5-10: Mid to bottom of page 1

Understanding the Data

Column

Meaning

Keyword

The search term users typed

Clicks

Number of clicks from this keyword

Impressions

Times your page appeared for this keyword

CTR

Click-through rate percentage

Position

Average ranking position

Filtering Keywords

Use filters to focus your analysis:

  • Search: Find specific keywords

  • Clicks filter: Minimum/maximum clicks

  • Impressions filter: Minimum/maximum impressions

  • CTR filter: Click-through rate range

Brand Keywords

Exclude brand keywords to focus on non-branded opportunities:

  1. Click the Brand Keywords button

  2. Enter your brand terms (comma-separated)

  3. Save to filter them from results

Sorting

Click any column header to sort:

  • Sort by impressions to find high-volume keywords

  • Sort by position to find keywords closest to page 1

  • Sort by clicks to see what's already driving traffic

Taking Action

For each low-hanging fruit keyword:

  1. Find the page ranking for this keyword

  2. Optimize the title and meta description

  3. Add more content related to the keyword

  4. Improve internal linking to the page

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